菓飲品牌故事
The Brand Story of Gojaming

菓飲是寶來(lái)食品旗下果醬品牌之一，菓飲系列屬于調(diào)制型果醬，用于調(diào)配慕斯、冰淇淋、飲品等，專(zhuān)門(mén)服務(wù)于餐飲渠道，
未來(lái)將成長(zhǎng)為拉動(dòng)寶來(lái)食品經(jīng)濟(jì)效益增長(zhǎng)的“三駕馬車(chē)”之一。
“弓調(diào)而后求勁焉，馬服而后求良焉。”經(jīng)過(guò)多年研發(fā)和調(diào)試，2017年，寶來(lái)食品一舉推出新品牌菓飲，憑借飲品果醬系列在國(guó)內(nèi)兩大專(zhuān)業(yè)展會(huì)
上海烘焙展及廣州飲料展上一炮而紅。
同時(shí)，借助寶來(lái)食品多年?duì)I銷(xiāo)經(jīng)驗(yàn)，迅速滲透入餐飲領(lǐng)域。

目前菓飲品牌涵蓋常溫果溶系列、飲品果粒醬系列、花茶漿系列、冷凍果肉系列等產(chǎn)品。
菓飲以芒果口味為主打的冷凍系列產(chǎn)品讓菓飲一經(jīng)面世就已躋身高端市場(chǎng)。
在追求健康飲食的市場(chǎng)大環(huán)境下，菓飲以冷凍系列來(lái)開(kāi)創(chuàng)藍(lán)海，與餐飲行業(yè)同仁共享健康未來(lái)。
另外，“接骨木花飲品果粒醬”、“楊枝甘露飲品果粒醬”兩大特色產(chǎn)品也分別行行業(yè)之先，在市場(chǎng)上引起了對(duì)歐洲特色飲品和香港老味道的追捧，
為餐飲市場(chǎng)的繽紛口味又注入了新鮮血液。

菓飲之所以能夠在果醬領(lǐng)域?qū)崿F(xiàn)突破，得益于背后強(qiáng)大的工廠支持。
寶來(lái)食品于2014年投入使用的新工廠項(xiàng)目，占地20余畝、實(shí)用面積10000余平方米，設(shè)立無(wú)塵無(wú)菌車(chē)間，
引進(jìn)國(guó)外先進(jìn)的水果加工生產(chǎn)線，并嚴(yán)格按照國(guó)家醫(yī)藥標(biāo)準(zhǔn)來(lái)執(zhí)行生產(chǎn)管理。
同時(shí)，寶來(lái)食品持續(xù)投入資金、技術(shù)，為菓飲的研發(fā)提供支持；推向市場(chǎng)后，為了使產(chǎn)品隨時(shí)跟進(jìn)市場(chǎng)需求，
公司又引進(jìn)多名專(zhuān)業(yè)人才充實(shí)研發(fā)團(tuán)隊(duì)，不斷在產(chǎn)品品質(zhì)和創(chuàng)新上進(jìn)行新的探索和實(shí)踐。

展望未來(lái)，菓飲的發(fā)展可謂后勁強(qiáng)大。
2014年寶來(lái)食品首度試水烘焙水果產(chǎn)業(yè)鏈上游，于嶺南地區(qū)承包800畝芒果園作為公司原料示范基地（一期），
并吸引了周邊農(nóng)戶(hù)的踴躍加入，基地規(guī)模逐年擴(kuò)大。
菓飲自問(wèn)世以來(lái)就以“打造良好的品牌信譽(yù)，不懈追求顧客的滿(mǎn)意度”為運(yùn)營(yíng)宗旨，以市場(chǎng)為導(dǎo)向設(shè)計(jì)自己的發(fā)展之路。
健康飲品市場(chǎng)正處于風(fēng)口，在餐飲領(lǐng)域，菓飲有信心更有實(shí)力，為行業(yè)繁榮助力加油！

Gojaming is one of brands under Baolai Food Company Ltd. It is a kind of blended jam, which can be used to make mousse, ice cream and beverages. Gogaming is specially for catering industry channels and it will become one of Baolai’s three most value brands that boost the business volume of our company.

After years’ research and development, Baolai launched a new brand, namely, Gojaming, which have then respectively won instant hit in Shanghai Bakery Exhibition and Guangzhou Drink Exhibition.Meanwhile, we have occupied quickly the market for our fully-fledged experiences in marketing.

Currently, Gojaming consists of seven brands, there are Normal Temperature Fruit Puree series, Jam series, Frozen Fruit Puree series and Coarse Grain series.

Our major frozen products, featuring mango flavor, have taken their place in the high-end market after being launched. Under the background of pursuing a healthier diet, Gojaming uses its frozen products to explore the new market and to share a healthy future with our counterparts.

Our Sambucus-flavored Fruit Jam and Sweet Dew Beverage Fruit Jam are taking the lead in our market right now.

The reason why we are capable of making an instant breakthrough in the field of fruit jam can be best explained by our strong support from our factory. Since 2014, the new plant of Baolai was put into service,with its floor area over 20 mu (around 13,333,33 square meters) and its usable area over 10,000 square meters. Our new plant was not only equipped with aspetic and dustless workshops,but also with foreign advanced fruit prossessing lines. our production and management strictly comply with National Medical Standard.

Meanwhile, Baolai will continuously put more funds ans technology to support the research and development of Gojaming. We remain committed to following closely to the market after our products entered the market. What’s more, for maintaining our products’ long-term quality, our company hired professionals to upgrade our management team, for the purpose to make an unswerving effort and innovation on the quality of our products.

Looking forward, Gojaming will embrace a prosperous future. In 2014, we first set our food on the upstream of fruit baking industry and then contracted a mango orchard, with its area over 800mu( around 533,333.33 square meters) to as our Raw Mareial Demonstration Base (Phase I), it attracted many surrounded farmers to join our project, and the size of orchard is on the increase annually.

Since its establishment, Gojaming is implementing the operation principle of “ build a good brand and unswervingly pursue the satisfaction of our customers”. We follow market-oriented path, and right now, beverage industry remains promising. We have confidence and strength to make a contribution to our industry.